Our integrated, multi-channel platform allows us to effortlessly manage your entire customer contact programmes across e-mail, SMS, RSS and digital print based on the deepest understanding of those customers’ behaviours, motivations and desires.

Driven by our guiding principle that customer insight is the best place to start from for creating effective marketing communications we build and use customer intelligence at every touch point to drive customer value.

Value not volume

Our commitment to collaboration means you get long-term benefits not short-term solutions. And because we’re technology neutral, we focus on value not volume.

We provide the ultimate customer-led solution. With a user-friendly web-based interface, we let you choose and launch different customer-selected channels over the course of your marketing campaign using dynamic and automated triggers. At the same time, you can create variable business rules, enabling you to integrate as many channels as you wish.

Also, because we’re a single portal, you can optimise your marketing channels, without the time complications and added stress of utilising different vendors for each different channel, co-ordinating all activity, tracking and measurement of results from one platform.

Variable data driven, dynamically triggered

Add to this the key benefits of variable data and dynamic triggers driving your marketing solutions, coupled with a co-ordinated digital approach, and we can guarantee significant improvements to your marketing efficiency by increasing responses and cutting out unnecessary wastage.

Optima online

We also offer a user-friendly, online print ordering system that makes procurement more efficient, reducing administrative and indirect costs. It allows designated partners to have secure access to approved design templates – adverts, direct mail or POS – guaranteed to maintain brand integrity, while allowing for local customisation.

This means that versioned, customised and personalised collateral can be generated in minutes and digitally produced on-demand. In fact, the entire system is geared to providing greater speed to market, reduced wastage, reduced packaging, reduced transport costs, reduced warehousing space and reduced chemicals usage.