Optima Partners

Saving our Clients millions

Optima Partners are specialists in marketing efficiency. Everything we do is about saving our clients money whether it be by reducing the money wasted on inefficient targeting, reducing the cost of producing marketing collateral or by implementing customer strategies to increase acquisition and improve retention.

Professional Marketing People

All Optima people are marketing professionals with more than 15 years experience gained in senior marketing and consulting roles. We understand how marketing can impact the bottom line.

Marketing Technology Translation

We have extensive knowledge and experience with marketing technology and how it can enable marketing departments to become more efficient. However, our approach is always to develop and design a business solution in response to your particular business issues. One of our key strengths is our ability to translate marketing and business requirements into effective solutions and if required we can help you source the appropriate technology.

We are independent so can help you implement the following:-

• Enterprise marketing management (EMM)
• Customer relationship management (CRM)
• Campaign management
• Customer databases
• Analysis and modelling
• Customer segmentation and profiling

If you have existing technology solutions in place we can help you make best use of these and enable you to implement best practice.

Benefits of marketing efficiency:

• Manage the end to end creation of marketing collateral
• All marketing assets held in one place
• Increased visibility and control over marketing spend
• Ensure all marketing resources are directed towards plan goals
• Reduce the need for paper filing
• Less time spend in meetings
• Time to market reduced significantly

Key Drivers of Marketing Efficiency

• Improving marketing through process
• Implementing marketing technology
• Customer data analysis and modelling
• Effective compliance and regulatory requirements (FS and Pharmaceuticals)

TCF and Regulatory Issues

Regulatory requirements are increasingly impacting on marketing. We have extensive experience of working with major UK Banks and Insurers to provide confidence that appropriate controls are incorporated into their marketing processes.

Click here for Optima’s TCF policy>>>

If you want to find out more about our range of services then call Alan Crawley on +44(0)7710470087 or email at alan.crawley@optimavalue.com.