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Optima Value Group helps CalMac to interact with their customers in new ways

Optima Client Caledonian MacBrayne recently launched its new ecommunications programme “CalMac Connects”. With the support of Optima’s database analysis work CalMac are able to keep their customers up to date with what’s happening around the CalMac network:

http://www.calmac.co.uk/Default.aspx.LocID-031new6l1.RefLocID- 031050005.Lang-EN.htm

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