Optima embraces Bluetooth Proximity Marketing

As an organisation with customer value at it’s heart, Optima continue to search out and identify new channels and opportunities which can be applied to build value for our customers.

Bluetooth marketing is rapidly becoming the latest channel for the sophisticated marketer. With mobile devices such integral part of today’s lifestyle, communicating to a specific audience, through a medium on which they rely, offers radically increased opportunity for success.
Bluetooth provides the means to deliver information and content precisely, economically and rapidly.

The benefits of an electronic system of text, picture, sound, video and application delivery; coupled with a sophisticated database driven system; enables the user to receive personalised content and the sender to capture data and monitor success levels at “street level” in a way that has never been possible before.

The impact of a location specific offer, the opportunity to data capture for a survey, the reporting of results of an EPOS system - all at virtually no cost – makes this a fantastic opportunity with numerous additional application possibilities.

Optima are now offering this channel on a fully managed basis. We have bespoke technology that will make delivery easy and affordable.

Not only that, We realise that there is greater value to be gained from this system by integrating it into multi-channel programmes and leveraging existing customer data.

The potential applications for this media range from raising brand awareness and campaign measurement to building up customer profiles and loyalty programmes.

For further information contact Louise Elkington on 01943 858820.

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