• The use of inquiry and registration forms.

• The purchase process when you buy any of our products or services

• The provision of your details to us either online or offline

The elements of your Data that we collect may include:

• Name

• Job title

• Company name

• Home, shipping and billing addresses, phone and fax number

• Mobile telephone number

• E-mail address

• Payment details such as credit card information

• Market research data such as customer usage patterns

Use and Disclosure of Personal Information

REV020508
We use your Data for purposes, which may include:

• Providing our customers with a personalised service.

• Processing orders, registrations and inquiries.

• Conducting market research surveys.

• Running competitions.

• Measuring interest in and improving our website, products, and services.

• Providing you with information about products and services we offer. You may stop the delivery of marketing emails by following the instructions accompanying a particular communication or by contacting us at privacyofficer@OptimaValue.com.

• Resolving disputes, collecting fees, and troubleshooting problems.

We use the information you provide when placing an order to complete that order. We do not share this information with outside parties except 1. To the extent necessary to complete that order or to provide services where the outside party is acting on our behalf and has no independent right to use the information we provide (e.g., third-party shipping, business analytics, or customer support ), or 2. To successors in title to our business, or 3. In accordance with legal and regulatory requirements, or 4. As necessary, in Optima’s sole discretion, to protect the perceived rights, safety and property of Optima, users of our websites, and the public.

Other than as set out above, you will be notified when Personal Information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.
Customers of Optima’s understand and accept that any Personal Information provided by customers may be sent outside the country of collection and/or to persons or entities that are not subject to the same legal or regulatory requirements regarding data protection.

We also use information in aggregate form (so that no individual user is identified):

• To build up marketing profiles

• To aid strategic development

• To audit usage of the site

Use of Cookies and Other Tracking Devices

We use cookies to help personalise your use of our sites. A cookie is a small piece of information which is sent to your computer’s hard drive by the web server so that the website can remember who you are. This information may include information relating to your use of our sites, information about your computer such as the computer’s IP address and browser type, demographic data and, if you arrived at our site via a link from a third party site, the URL of the linking page. If you are a registered user this may include your name and email address for verification purposes.
We use information from cookies for purposes, which may include:

• Identifying returning users and registrants

• Enabling you to move more easily around our site

• Tracking your use of our site to better develop our sites in accordance with your requirements

• Building up a demographic profile.

• If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you may choose to set your Web browser to not accept cookies. Further information on how to prevent cookies from being stored on your computer can be found on http://www.allaboutcookies.org . Alternatively go to the help menu within your Internet browser.