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Optima is different because we bring together experienced retail marketing practioners in our team with our customer value management experts, and combine this with outstanding customer analytics and technology capability. Our people have been there and done it. Our solutions are cost effective and they work. Why
you should talk to us
We understand the pressures and challenges of the multi channel retail market place. We know how to maximise value with customers through relevant sales or service experiences and conversations in a multi-channel environment. So
if you need to do the basics well, but get past the obvious and
mundane, and move to an approach that's fresh. If you want to exploit
some of the latest thinking and practice in customer management
whilst building on a solid foundation of best practice, and with
a partner that brings commitment, enthusiasm and pace to any project,
then we should talk. The way we work with our clients to embed value and to sustain performance with the right business capabilities, customer analytics and technology, is our defining quality and core competence. Customer
Value Engineering
Customer Value Engineering is the integrated approach we use to create incremental value for our clients. It provides the detailed blue print that guides us through the process of creating excellent customer strategy , and then translating this into creative and impactful customer value programmes. These are optimised through our comprehensive customer analytics and measurement services, and powered by our robust technology solutions. Our
solutions are powered by world class technology
Our technology solutions are second to none, and because they are accessed through our SaaS (software as a service) solutions hub, it doesn't have to cost a fortune to get going. These include the SAS v9 business and customer intelligence enterprise platform. We also havesome of the most advanced contact optimization, customer modelling, real time decisioning andonline customer session analytics software available on the market. We have a number of excellent campaign management tools to choose from, and we know how to use them. Our digital hub technology means that we can deliver comprehensive digital communication programmes covering highly personalised content in email, digital brochures, personalised online content, SMS, and RSS, and our investment in the use of Bluetooth technology for retail customer management on the high street is at the cutting edge of the market. Crucially we can integrate these with all off line channels and bring outcomes and results into a single customer view. At optima we understand the vital importance of excellent information architecture and design. Our data team can draw on extensive experience of building customer data warehouses for some of the leading high street brands in the UK, Europe and USA. We can manage and process the huge transactional data volumes that retailers need to handle. Our commitment to data security and customer privacy is total and evidenced by our investment in an ultra secure data centre facility located in Edinburgh. We
are easy to work with Professional services
Optima provide a range of business and advisory services designed to help our clients maximize their ROI from customer marketing. Our client list and case studies are testament to the benefits that we bring to each client relationship. Pilot
Programmes
Sometimes you need to prove the benefits of customer value management, and understand how to make sure that new techniques and methods can really deliver results, before building these into the day to day operations of your business. Our pilot solutions for customer value management provide a flexible approach to prove the benefits before committing to business as usual. Typically these projects address areas such as optimised use of digital channels, contact optimisation or development of segment based strategy, planning and execution. We create the solution through highly focused pilots and migrate the working solution back to our client's operational environment. The focus is on speed to value. Managed
Services
We provide a range of business and technology solutions covering:
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