Understanding

Making Customer Value a reality:

We are focussed on value. Every service solution or capability we provide is geared towards creating incremental value for our customers and their clients. We work in collaboration with our clients, supplementing their internal resources with access to our team of dedicated marketing personnel to drive effective customer management programmes.

We are technology agnostic; our solutions are based on driving customer value, with a guiding principle of using technology that best fits the required solution. We have extensive knowledge and operational expertise of the following;

Our team of experts provide you with a unique blend of skills which combine strategic business consultancy with data manipulation enabling Optima to deliver deep, incisive insight designed to reveal the compelling commercial treasures of your business.

In order to create flexibility in solving complex commercial challenges, and also to fulfil the requirement of speed of delivery of solutions, we have developed a number of innovative solutions aimed at maximising and creating customer value.

Customer Value Framework

This is a complete end-to-end business solution which defines your strategic goals, how to achieve them and the technology required to make them happen.

It defines the data you will need, plus the methods to process and maintain it and specifies the key technology components that are required to help you understand your data and deliver it within a production environment. Finally, it defines the operational team you will need in place to run it all.

Optima Managed Service

This is a fully functional solution to your specific customer management or value problem, delivered in weeks rather than months. As part of this service, you get access to industry-leading technology and also a dedicated services team to help you drive real value from your business which will seamlessly embed itself within your organisation, essentially becoming an extension of your current team. And all this within a budget than means you don’t need to increase capital expenditure.

Optima Flexible Templates

This is a complete out-of-the-box solution, with the added benefit of Optima’s ability to fit services around each client’s discrete requirements. We recognise that every business is different; one size does not fit all. So, through our total commitment to commercial flexibility, we’ve designed our templates to enable us to implement them very quickly, while at the same time configuring the solution to your specific needs.